The .us domain is the country code top-level domain (ccTLD) for the United States. At one point, it was restricted to government entities—similar to how .gov operates. Today, it’s available for broader use, but there’s still a residency requirement: to register a .us domain, you must be a U.S. citizen or permanent resident, or your business/nonprofit must have a significant presence in the United States. This applies whether you’re an individual, corporation, or organization.
Originally, the .us extension was intended to serve as the online identity for U.S.-based entities, but over time it became open for commercial use.
Despite representing one of the most digitally advanced and commercially active countries in the world, the .us extension was not initially a top choice for American companies. This is somewhat surprising—though likely explained by its early restrictions—since many other countries rely heavily on their own ccTLD as a first choice before considering global extensions like .com.
In the U.S., however, .com effectively became the default ccTLD in practice, leaving .us in the background. American businesses often chose other alternatives—such as .co, .io, .net, or .xyz—when the perfect .com wasn’t available.
That trend is shifting. In recent years, .us has started to gain traction as a credible and appealing option, especially when the desired .com is taken. High-profile brands have embraced it, including AliExpress, Binance, Aldi, Bark, and Among Us. Notably, Zoom was an early adopter, helping raise awareness and legitimacy for the extension.
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