Exploring Google Registry: The Domains Shaping the Future of the Web

In the mid-90s, two Stanford PhD students, Larry Page and Sergey Brin, created a search engine named BackRub. What began as a university project soon evolved into a global phenomenon. In 1997, the duo rebranded their search engine as Google—a name inspired by the mathematical term googol (1 followed by 100 zeros), reflecting their mission to organize the world’s information.

On September 4, 1998, Google was officially incorporated and began operations out of a humble garage in Menlo Park. From those early days, Google has continuously shaped how we access and interact with information online—and now, with Google Registry, they’re shaping how we present ourselves on the web.

What is Google Registry (Charleston Road Registry)?

To offer domain names while remaining compliant with ICANN regulations, Google created a separate entity known as Charleston Road Registry (CRR), or more commonly, Google Registry. This wholly-owned subsidiary of Google manages the company’s domain extensions (TLDs) and partners with ICANN-accredited registrars to make them publicly available.

Importantly, CRR maintains equal and open access to all registrars—ensuring a level playing field in how domains are priced, awarded, and managed.

Security by Default: HTTPS Built In

All Google Registry TLDs come with built-in HSTS preload, meaning:

• Visitors can only access your site securely via HTTPS.
  
  

• No extra setup is required on your part.
  
  

It’s a strong layer of protection and peace of mind—especially for developers, creators, and businesses that care about privacy, integrity, and user trust.

Google Registry's Most Notable Domain Extensions

Google has launched a broad range of top-level domains (TLDs), each designed for specific industries, identities, or creative use cases. Here's a breakdown of some of the most popular and interesting ones:

🔧 .dev – For Developers

A secure home for all things tech: developer portfolios, documentation, tools, platforms, and open-source projects.

📱 .app – For Applications

Perfect for showcasing your mobile or web apps. Widely adopted in the tech world for its clarity and trustworthiness.

📄 .page – For General Use

Whether it’s a personal website, a resume, or a landing page, .page offers a clean, professional web address.

🆕 .new – For Taking Action

Used as shortcuts for creation (e.g., docs.new, form.new), this extension is all about making something new happen instantly.

🎉 .boo – For Fun and Surprise

A playful, memorable TLD ideal for event pages, pranks, or just a bit of spooky fun.

🤝 .nexus – For Connections

A domain for connecting ideas, communities, and content—great for projects or initiatives that bring people together.

🎥 .mov – For Motion and Media

Tailor-made for video creators, editors, filmmakers, and all things that move.

📦 .zip – For Speed and Compression

Symbolic of fast delivery and compression; great for tech tools, downloads, or speedy services.

TLDs for Professionals and Creators

Google hasn’t forgotten about the individuals behind the innovation. Several extensions cater specifically to professionals, educators, and creators:

• .phd – For doctorate holders proud of their credentials.
  
  

• .prof – For professors and educators sharing their research or courses.
  
  

• .esq – For lawyers and legal professionals.
  
  

• .channel – Tailored to content creators building a monetized platform or video presence.
  
  

• .ads – For marketers, advertisers, and creatives in the business of capturing attention.
  
  

Lifestyle and Identity-Focused Domains

Google Registry has also launched domains that are all about personality, lifestyle, and cultural relevance:

• .dad – A domain for father figures and dad bloggers.
  
  

• .eat – Perfect for chefs, food bloggers, restaurants, and nutrition advocates.
  
  

• .fly – For aviation, travel, or anyone promoting speed, progress, and upward momentum.
  
  

• .meme – For humor, internet culture, and viral-worthy content.
  
  

• .soy – Spanish for “I am,” this domain celebrates Latino identity and expression.
  
  

Reserved for Google Only

Some domains owned by Google—like .google, .youtube, and .chrome—are reserved exclusively for internal product use and won’t be available to the public.

Here are some examples of individuals and companies that have built their business and onlie identity on these domain extensions

Why These TLDs Matter

In a world where online identity is everything, Google’s domain extensions offer more than just novelty—they provide clarity, creativity, and security. Whether you’re an app developer launching your next big product, a YouTuber building your channel, or a professor showcasing academic work, there’s a domain that aligns with your mission.

Plus, with wider availability than legacy TLDs like .com or .co, and built-in HTTPS protection, these domains are a smart, future-ready choice.

Conclusion: A New Era of Naming

Google Registry’s domain extensions reflect the diversity, creativity, and professionalism of today’s internet. They’re not just domains—they’re identity statements, marketing tools, and digital homes. If you’re building something unique, memorable, or meaningful, there’s likely a Google domain ready to match.

Explore the full list and register your own through an ICANN-accredited registrar, and give your next online project the secure and standout domain it deserves.